Who What Wear partnered with Target in early 2016 to create an ongoing clothing collection. By coupling its editorial team’s deep knowledge of trends and street style with consumer-informed data, Who What Wear created a collection that offers a fresh approach to fashion design. New collections are launched seasonally with new pieces dropping every month.
As seen on: www.whowhatwear.com/target-collection
Who What Wear is our most ambitious brand and has exceeded our expectations
— Brian Cornell, CEO of Target
In October 2017, Clique teamed up with Target to create JoyLab, a new activewear collection for guests that want stylish yet functional and versatile pieces. Target and Clique Media Group partnered to create inspired and trend-forward looks that support consumer’s active, social lifestyle with a trend-forward design made to take her from crunches to brunches.
“What we really enjoyed was the agility, the collaborative working spirit in terms of how we view data together, how we use guest profiles and then how we share our ideas in store and through social media”
— Mark Tritton, Chief Merchandising Officer at Target