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Inside the ‘masterclass’: How Instagram’s makeup artists are building a big events business offline

The masterclass model has become a particularly lucrative brand extension for hair and makeup artists whose star has risen in the last few years...

 
 
 

An 82-Year-Old VC Makes a Splash With Young Startups

The lobby of Manhattan’s Crosby Street Hotel, with its industrial chic and just-so designer furniture, is very 2017. Alan Patricof, with his loose-fitting suits...

 
 
 

Nordstrom, Byrdie Partner for Beauty Lab Pop-up

The space is meant for people to play with makeup and skin-care products from Nordstrom, curated by Byrdie editors, in real life...

 
 
 

Publishers chase experiential budgets with holiday pop-up shops

To help advertisers cut through a blizzard of marketing and advertising during the holiday season, publishers are luring them with...

 
 
 

Infographic: How Millennial and Gen Z Women Shop When They Want to Splurge

Women ages 14 to 36 are investing in fashion, jewelry, accessories and beauty more than any other categories...

 
 
 

Who What Wear and Byrdie plan dozens of gift guides for the holidays

Commerce-focused publisher Clique, home to fashionista site Who What Wear and beauty pub Byrdie, plans to produce dozens of gift...

 
 
 

Day in the Life: Who What Wear editor-in-chief Kat Collings

Kat Collings has become a fashion darling of her own accord since she was appointed to editor-in-chief of Who What Wear...

 
 
 
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Game, Girls

Generation Z girls are the focus of complex new corporate campaigns intended to win over the demographic as it becomes the most...

 
 
 

What Who What Wear Co-Founder Katherine Power Can’t Live Without

We asked Who What Wear co-founder and Clique Media CEO Katherine Power to tell us about the face oil, side-sleeper pillow, and...

 
 
 

How Clique Media Group uses audience data to inform everything it does

Three years ago, Clique Media Group decided it needed more data from its readers. The 10-year-old lifestyle publisher, which caters...

 
 
 

10 Things You Don’t Know About…Who What Wear’s Bobby Schuessler

Two and a half years ago, Bobby Schuessler bid adieu to NYC and moved to LA, where he became the editorial director of...

 
 
 
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Stick With School, Even If You've Already Crafted A Career

When Amy Levin started a blog in her Indiana University dorm room, she had no idea she was creating a career...

 
 
 

CollegeFashionista launches an online fashion education program

CollegeFashionista is expanding today with the launch of a digital education platform and fellowship for its 5,000-plus members...

 
 
 

Target Aims for Bull’s-eye in Brand Retool

The retailer and Clique Media Group teamed to build the retailer’s soon-to-launch activewear line JoyLab...

 
 
 

Episode 92 - Hillary Kerr

Founder of clique media group and bad ass business lady hillary kerr joins the gang to offer her tips and trips for navigating the...

 
 
 

How I became a fashion mogul: Hillary Kerr

Fashion writer, author, company cofounder, entrepreneur and chief ideation officer Hillary Kerr can do it all. Whether it’s writing cover...

 
 
 

CMG’s Sally Mueller on content becoming commerce

Since the launch of its app, Clique Media Group, also known as CMG, is doubling down on collecting data to make its customers’ experience...

 
 
 

How Clique Media Group is using CollegeFashionista to test Gen Z brand sponsorships

Clique Media Group is looking to expand its brand partnerships and target new consumer demographics with the help of its recently acquired...

 
 
 

Hillary Kerr On Who What Wear's New Shopping App, Building A Media Empire, and NYFW

These days shoppable content might seem like a no-brainer, but that wasn't always the case. Hillary Kerr forever changed the fashion...

 
 
 

Beauty publishers are widening their scope to focus on inclusivity

A shift is taking place across women’s publications today, in which beauty content has evolved from focusing on the strictly superficial to delve...

 
 
 

How CollegeFashionista's Founder Created A Thriving Online And Offline Community From Her Dorm Room

When Amy Levin was a student at Indiana University, she realized she didn't have an opportunity to get fashion experience during the...

 
 
 

Clique Media’s Hillary Kerr Feasts on Red Sauce in L.A.

As the co-founder of Clique Media Group — the parent company behind Who What Wear, Byrdie, MyDomaine, Obsessee, and College Fashion...

 
 
 

This Amazon-backed media startup has raised $15 million to make a big bet on commerce

Clique Media Group, an 11-year-old fashion startup that is part media company, part consumer product house, has raised a new round of...

 
 
 

Popular fashion media brand Who What Wear is launching its own shopping app

Millions of young women visit Who What Wear’s website and social media pages each month to stay on top of fashion trends. Now...

 
 
 

Interbrand Breakthrough Brands 2017 Rankings

A brand seemingly without boundaries, Los Angeles' Clique Media Group started by offering customized advertising to fashion brands...

 
 
 

CollegeFashionista Opens Co-work Hang-out Clubhouse in NoLIta

The online content hub aimed at college students will dabble with its first major in-real-life event under parent Clique Media Group...

 
 
 

This Gen Z-Focused Publisher Only Uses Social Platforms (10 of Them) and Doesn’t Even Have a Website

Launched a little over a year ago, Obsessee is a lifestyle publisher that focuses on fashion, beauty, culture and social justice. But unlike most of...

 
 
 

How fashion media is taking a stand on Equal Pay Day

Now, more than ever, women’s publications are finding their voice and using it as a platform to fight against issues afflicting their readers in…